alexa chung's namesake brand
In the summer of 2016, British model, host and author Alexa Chung announced that followers and fashion fanatics alike would soon be able to get their hands on clothing from her soon-to-be fashion label, ALEXACHUNG. Now in 2017, the global fashion it-girl has launched the first collection from her namesake label. We have the scoop on the pieces you'll like, the pieces you'll love and the pieces you'll hold onto forever.
According to the brand's site, ALEXACHUNG aims to combine "Parisian chic with a New York edge" but doesn't forget the "British sense of humor" that Chung herself displays on her social media accounts. The collection's references to 70s fashion icon Jane Birkin and mixture of feminine mini skirts and tailored boxy blazers are reminiscent of the designer's own closet--one that consumers have long tried to emanate. Balancing rock 'n' roll with prim and proper, Chung has offered the fashion world a cohesive, modern label radiating with respectful nods to the history of fashion that inspires her.
The latest collection is now available for purchase at luxury retailers like Selfridges, SSENSE and MyTheresa, as well as through alexachung.com. Here, we've put together just a few of our favorites.